Mission Statement

Indura Athletic is on a mission to create ethically sourced athletic apparel that empowers and supports athletic women’s bodies. Rather than asking women to fit into clothes, Indura Athletic apparel fits clothes to women – making space for powerful lats, broad shoulders and strong legs. Through artfully designed, sweat-tested, and well-fitting apparel, women can tackle their workouts while feeling confident in their physique - whichever shape it takes.

Made in Minneapolis.

Ethics and Sustainability

Everything at Indura is made with care for ethics and sustainability. All products are locally made in Northeast Minneapolis, Minnesota, using low waste fabric practices. Most pieces are also made-to-order, so no product goes to waste. By purchasing through Indura you are supporting responsible making and distributing methods.

About the Owner

Abby Drach, the founder and owner, started Indura Athletic in Spring 2021 to support the breadth of women’s physiques who are chasing athletic goals and to do so ethically and sustainably. As a competitive Nordic skier, first for Dartmouth College ‘20 and now recreationally, she realized that there was not a lot of workout clothing that actually fit her strong quads and broad shoulders. Through research and conversation she realized that many other athletes encountered the same problems.

With a sewing machine in hand and a few yards of Lycra, she took to prototyping a short that didn’t ride up - while still being flattering and a sports bra that was supportive, comfortable, and cute. Leading to the Stay Put Short and Square Neck Sports Bra.

One year after founding, Indura Athletic was awarded an Outside Magazine’s Editors Choice Award in the Summer 2022 Buyers Guide for the Stay Put Shorts. This success combined with positive customer reviews inspires Abby to continue to innovate new products and grow the brand with the ultimate goal of helping all women feel cute and confident in their workout apparel.